Nitzan Beck
Product marketing leader with 10+ years building growth engines for companies like Wix, Airobotics, and Remitly. From second marketing hire to running the show — I turn complex products into market winners.
10+
Years in Tech
6
Tier-1 Press
About
Full-stack marketer, Bay Area roots, global experience
I grew up in Cupertino and studied at UC Berkeley before spending a decade building marketing organizations in Israel's tech ecosystem. Now I'm returning to the Bay Area and open to US-based and remote opportunities.
At Airobotics, I joined as the second marketing hire and was promoted to lead the entire marketing organization — building the function from scratch, landing tier-1 press (WSJ, CNN, Wired, Bloomberg), and running GTM for three new markets. At Wix, I grew eCommerce SEO market share 10x in three months. At Remitly, I drove their fintech app to Top 5 in the App Store Finance category.
Selected Work
Case Studies
Wix.com
Online Marketing & SEO Specialist
2%
Before
20%
After (3 months)
Drove WixStores from a 2% to 20% SEO market share in the eCommerce website builder category. Rebuilt keyword strategy, ran competitive gap analysis against Shopify and Squarespace, and optimized content across thousands of pages.
Also contributed to Wix's landmark Super Bowl 2015 integrated marketing campaign.
Airobotics
Marketing Manager → Head of Marketing
6
Tier-1 Press
3
New Markets
10+
Tradeshows
Joined as the second marketing hire and built the entire marketing function from zero for an autonomous drone startup. Secured coverage in WSJ, Fast Company, CNN, Wired, Bloomberg, and TechCrunch. Led GTM for expansion into Australia, Texas, and Arizona.
Promoted from Marketing Manager to Head of Marketing within 3 years — grew from individual contributor to managing the full marketing organization. Led 10+ international tradeshows across the US, Europe, and Asia-Pacific.
Remitly
Senior Product Marketing Manager
Top 5 Finance Category
App Store ranking via ASO optimization
Led product marketing for an international money transfer platform. Owned positioning, competitive intelligence, and GTM strategy. Built influencer programs with migrant community creators and launched an affiliate acquisition channel from scratch.
Competitive positioning against Wise, Western Union, and WorldRemit.
Consulting & Fractional Leadership
Head of Marketing / PMM / Demand Gen
Served as fractional marketing leader for startups across multiple verticals. Full-funnel ownership from positioning and messaging through demand generation and pipeline. Includes a stint at Base.AI leading demand gen for an AI-powered cybersecurity platform.
Experience
A decade of building marketing functions and driving growth across drones, fintech, eCommerce, and AI.
Aug 2023 — Mar 2026
Senior Product Marketing Manager
Remitly (formerly Rewire)
Led product marketing for an international money transfer platform serving migrant communities. Owned positioning, competitive intelligence, and GTM for new features and markets. Built and scaled influencer and affiliate acquisition programs that drove sustained organic growth.
Sep 2021 — Aug 2023
Fractional Head of Marketing / PMM
Independent Consulting (incl. Base.AI)
Served as fractional marketing leader for startups across cloud infrastructure, cybersecurity, fintech, and metaverse. Managed full-funnel strategy from positioning and messaging through pipeline generation. At Base.AI, owned demand gen for an AI-powered cybersecurity platform.
Sep 2016 — Sep 2021
Marketing Manager → Head of Marketing
Airobotics
Joined as the second marketing hire at an autonomous drone startup and built the entire marketing function from zero. Promoted to Head of Marketing within 3 years, leading a team across PR, content, events, and demand gen. Secured coverage in 6 tier-1 publications including WSJ, Fast Company, and CNN. Led GTM for global expansion into Australia, Texas, and Arizona.
Oct 2015 — Sep 2016
Marketing & Sales Consultant
Freelance
Provided end-to-end marketing and sales consulting for early-stage B2B and B2C startups. Covered go-to-market strategy, sales enablement, content marketing, and brand positioning.
Nov 2013 — Oct 2015
Online Marketing & SEO Specialist
Wix.com
Drove SEO strategy for WixStores, the eCommerce arm of one of Israel's most recognized tech brands. Achieved a 10x increase in organic market share in just three months. Contributed to the landmark Super Bowl 2015 marketing campaign.
Skills & Expertise
Full-stack marketing capabilities spanning strategy, execution, and measurement.
Marketing Strategy
Growth & Acquisition
PR & Communications
AI & Analytics
Tools & Platforms
Press & Recognition
Coverage secured for Airobotics across the world's top technology publications.
Career Highlights
10x SEO Market Share
Grew WixStores from 2% to 20% organic market share in 3 months
Top 5 Finance App
Drove Remitly to Top 5 in App Store Finance category via ASO
3 Market Expansions
Led Airobotics GTM into Australia, Texas, and Arizona
10+ Global Tradeshows
Managed presence across US, Europe, and Asia-Pacific events
Super Bowl 2015
Contributed to Wix's landmark Super Bowl marketing campaign
Built Marketing from Zero
Created the entire marketing function at Airobotics as first hire